We designed the identity for Cupcake, a spa and cr�che for mothers with young babies. The idea is that mothers can leave their toddlers in the cr�che where they are looked after while they enjoy their time in the spa, exercise in the gym or meet for a chat in the caf�.

The challenge was to develop a logo that relates equally to mothers and children. We designed a flexible logo made up from dots which can be coloured in for the childrens section.

→ Cupcake Brochure in the print section
→ Cupcake in the web section